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June 03, 2004

You know it's a good slogan when...

By Byron LaMasters

Tom DeLay hates it:

John Kerry has been using the slogan "Let America be America again" lately, and it appears to have gotten under the skin of House Majority Leader Tom DeLay, R-Sugar Land. "I didn't go to any European prep schools, but I was just wondering what exactly he thinks America is," Mr. DeLay said at his weekly session with reporters. "If we're not America now, what are we? Is his campaign somehow against America because it's not American enough? What's his problem with America?" The slogan comes from a 1938 Langston Hughes poem, and Kerry aides say the candidate likes it because it quickly conveys idealism and a call for change. Kerry spokesman Luis Vizcaino dismissed Mr. DeLay's critique, saying the senator is "proud of America and proud to be an American."

I'm one of a growing number of fans of John Kerry's new slogan, or what seems to be emerging as his new slogan, "Let America be America again."

Delay can go off on his shrill European prep school rhetoric, but I really don't think that most people will give a flip. Bill Maher hit it on the button last night on Larry King:


When we were talking a few months ago about Bush being a draft dodger and that whole controversy, and people said, It's not relevant now, it is so relevant. If Bush says he's a war president -- you know what? If we're going to be at war and need a war president, I want a president who's been to war. John Kerry understands war in a way George Bush never will.

You know, this is a perfect storm of a mess in Iraq because we have a president who proudly says he doesn't read the paper, never traveled oversees, never really cared to learn about overseas, and never served oversees, so he doesn't understand what it's like overseas. And that's why he has this two-dimensional view of what goes on over there. He gets frustrated with us because we don't understand -- Saddam Hussein, 9/11, they hate us for our freedom. What don't you marshmallow-heads get about that? That's his whole world view. John Kerry has been to war. He's like a guy who's a vegetarian now because he's been to the slaughterhouse. I think he would have kept us out of war.


America has lost our way under George W. Bush because as Maher puts it, our president has a two-dimensional view of the world. Tom DeLay can shout all he wants about European prep schools, but John Kerry probably has the broadest world view of any presidential nominee in quite some time. Not only did he serve in Vietnam for America, but he's lived and traveled extensively in Europe, and has the ability to work with and communicate with our allies over there that George Bush will never have.

Also, the "Let America be America Again", is the perfect type of slogan that has mass appeal to both the liberal base of the Democratic Party, and the moderate to conservative Independent and swing voters. It appeals to liberals in that it emphasizes that America has lost its way, and we need a dramatic change in leadership and approach. It has the same appeal that Howard Dean's "I want to take back my country", but without the fiery tone that will turn off moderates. To moderates and conservatives, it can come across as a new Democratic patriotism and a renewed commitment to an America that is not only strong, but also respected throughout the world.

The slogan is also Kerry's best by far. The New York Times looks at his old ones, and none of them really caught on. His first, "better set of choices" completely failed to inspire anyone. The next one, making America "safer, stronger, more secure" seemed like empty rhetoric. The next, "the courage to do what's right" sounded good on the surface, but Kerry didn't really articulate what was "right" until he finally got his campaign in gear in December. "The Real Deal" did what it needed to do. It got Democrats in Iowa to think about electing someone that they saw as Presidential, but as a long term slogan, it has little to offer. Same with "Bring it On". It worked during the primaries, but it's too combative to use everyday in a general election. "Change Starts Here" was the next slogan, but it's hardly inspiring. Finally, the last slogan "a lifetime of service and strength" is great as an introductory bio, but only "Let America be America Again" offers an overarching vision that can work for the entirety of the election campaign. Keep it up.

Posted by Byron LaMasters at June 3, 2004 04:34 PM | TrackBack


Comments

Agreed.

Let America be America again!

Posted by: Jim D at June 3, 2004 06:09 PM

Let America be America again.
Let it be the dream it used to be.
Let it be the pioneer on the plain
Seeking a home where he himself is free.

(America never was America to me.)

Let America be the dream the dreamers dreamed--
Let it be that great strong land of love
Where never kings connive nor tyrants scheme
That any man be crushed by one above.

(It never was America to me.)

O, let my land be a land where Liberty
Is crowned with no false patriotic wreath,
But opportunity is real, and life is free,
Equality is in the air we breathe.

(There's never been equality for me,
Nor freedom in this "homeland of the free.")

Say, who are you that mumbles in the dark?
And who are you that draws your veil across the stars?

I am the poor white, fooled and pushed apart,
I am the Negro bearing slavery's scars.
I am the red man driven from the land,
I am the immigrant clutching the hope I seek--
And finding only the same old stupid plan
Of dog eat dog, of mighty crush the weak.

I am the young man, full of strength and hope,
Tangled in that ancient endless chain
Of profit, power, gain, of grab the land!
Of grab the gold! Of grab the ways of satisfying need!
Of work the men! Of take the pay!
Of owning everything for one's own greed!

I am the farmer, bondsman to the soil.
I am the worker sold to the machine.
I am the Negro, servant to you all.
I am the people, humble, hungry, mean--
Hungry yet today despite the dream.
Beaten yet today--O, Pioneers!
I am the man who never got ahead,
The poorest worker bartered through the years.

Yet I'm the one who dreamt our basic dream
In the Old World while still a serf of kings,
Who dreamt a dream so strong, so brave, so true,
That even yet its mighty daring sings
In every brick and stone, in every furrow turned
That's made America the land it has become.
O, I'm the man who sailed those early seas
In search of what I meant to be my home--
For I'm the one who left dark Ireland's shore,
And Poland's plain, and England's grassy lea,
And torn from Black Africa's strand I came
To build a "homeland of the free."

The free?

Who said the free? Not me?
Surely not me? The millions on relief today?
The millions shot down when we strike?
The millions who have nothing for our pay?
For all the dreams we've dreamed
And all the songs we've sung
And all the hopes we've held
And all the flags we've hung,
The millions who have nothing for our pay--
Except the dream that's almost dead today.

O, let America be America again--
The land that never has been yet--
And yet must be--the land where every man is free.
The land that's mine--the poor man's, Indian's, Negro's, ME--
Who made America,
Whose sweat and blood, whose faith and pain,
Whose hand at the foundry, whose plow in the rain,
Must bring back our mighty dream again.

Sure, call me any ugly name you choose--
The steel of freedom does not stain.
From those who live like leeches on the people's lives,
We must take back our land again,
America!

O, yes,
I say it plain,
America never was America to me,
And yet I swear this oath--
America will be!

Out of the rack and ruin of our gangster death,
The rape and rot of graft, and stealth, and lies,
We, the people, must redeem
The land, the mines, the plants, the rivers.
The mountains and the endless plain--
All, all the stretch of these great green states--
And make America again!

Posted by: judgefriendly at June 3, 2004 06:12 PM

DeLay hasn't seen America in a while. Someone told him the blacks took all the spots and there just wasn't any room for him.

Hint to DeLay: stop huffing diazanon.

Posted by: Grand Moff Texan at June 3, 2004 06:13 PM

That slogan reminds me of the name of a Polish hymn, "Let Poland Be Poland" which was popular during the period when the trade union movement Solidarity did battle with the Soviet backed government in the 1980s.

Posted by: Tim Z at June 3, 2004 07:15 PM

It's good, maybe a bit too lofty, I think some of the others weren't that bad either.

When it comes down to it people could care less about these slogans, they want to know the specifics.

Posted by: Tek_XX at June 3, 2004 09:58 PM
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