Burnt Orange Report

Conservative Student Paper to Begin in Austin

By Byron LaMasters

Because ya know, the Austin Review and Contumacy just aren't enough for the other side. They need a conservative daily to counter the liberal Daily Texan. Whether the Daily Texan is liberal depends almost entirely on that year's editor. I'm causiously optimistic about this year, but the past couple of year's the Texas has had libertarian or conservative-leaning editors. Calling the Texan liberal when they had assinine editorials supporting third-party candidates against Elliott Naishtat and Lloyd Doggett - both of whom have been champions for UT. They also endorsed State Sen. Gonzalo Barrientos's Republican opponent that year, when Barrientos has been the leader in the state senate for a student regent.

Anyway, here's what the Austin Chronicle has about the new paper:

On Sept. 2, the ex-advertising director of The Daily Texan will launch a new weekly broadsheet newspaper called The Austin Student, which will go forth to do battle with the Texan and other area student publications. It will be distributed free on the campuses of UT, Austin Community College, Concordia University, St. Edward's University, and Huston-Tillotson College, according to publisher Evelyn Gardner, who spent 16 years pitching ads for the Texan. (Though the Texan editorial staff is made up of students, its business side is not.)

Gardner resigned from the Texan in May after butting heads with Texas Student Publications director Kathy Lawrence (who declined to comment on Gardner's departure). She was soon joined by Texan account executive Donna Settle, who is the advertising director of the new paper, which hopes to "offer advertisers a one-stop shop to reach the college students of Austin."

While Gardner emphasizes that the Student is not targeting the Texan or any other publication, she also makes it clear it will attempt to set itself apart from the political coverage and opinion, particularly of the left-leaning variety, that has long been a hallmark of student papers. "We're going to cover issues that relate more to students on a personal level," Gardner said.

That would include everything from first-person stories from students to a religion page, spotlighting features and columns by local religious leaders. Students are "begging" for a more conservative voice on campus, Gardner says. "UT has a reputation for being a liberal school, and I think that is unfounded."

To help emphasize the new choice for this underserved legion of Bush-loving free thinkers, the Student's red, white, and blue boxes with the Texas star will soon appear next to every one of the Texan's campus news racks. "We will cover every site the Texan has, all 70 locations," Settle said. By the end of September, Gardner says, the Student, between all its distribution points across Austin, will reach 35,000 in free circulation – which would, perhaps not coincidentally, push it past the circulation of the Texan, renowned as the most widely read college newspaper in the country.

At the very least, Gardner vows the Student will do a better job of covering student government, the Greek scene, and on-campus issues than does the Texan. The Student also won't rely on news wire services, an oft-touted criticism of the Texan, she says.

I'll be sure to check it out with a critical eye when it appears on the scene.

Posted by Byron LaMasters at August 25, 2004 09:14 AM | TrackBack