| If you haven't noticed by now, Bill White is doing some cool stuff with online advertising. Here on Burnt Orange Report, and a number of other Texas political blogs, White has been running blog ads. They have also been running more premium banner ads, both here on BOR, and targeted to Texas on a number of other national political sites that also use Common Sense Media ads. (For more information on CSM ads, including here at BOR, click here.) But what is smart is the campaign is also adapting our ads to what's going on day-to-day.
So for example, the other day, the ads changed over to promoting their Jerry Jeff Walker contest. All people have to do to enter is text JJW to TEXAS (83927) or enter their cell number at www.billwhitefortexas.com/JJW. Texting could be a big part of the outreach and GOTV efforts that will be especially vital to a special election. If the campaign wants to reach people where they are, whether that's reading the Burnt Orange Report, on their cell phones, or in person at a events all over the state, then updating their advertising to be timely to help build these lists and relationships is smart.
And people are noticing. See Twitter updates like the ones below.
>> Just noticed Houston Mayor Bill White has web ads up for his Senate campaign. Go Bill! We need a D win in a TX statewide election.
>> Anyone notice @BillWhiteforTX ads popping up all over the Internet? Oh, and yesterday he told us he is NOT running for Gov.
The campaign says they got nearly 1200 text signups in a matter of hours the last time they coordinated their ad & email conversation.
Hopefully we'll see more Democratic campaigns make smart use of their money with targeted message and advertising online. There's no reason to cede that territory to Republicans in Texas who have made use of it more effectively in past general election cycles. |
